A new sales initiative has been launched in New York, with Michael Steinberg, previously of Inwindow Outdoor and Clear Channel Spectacolor, now working with The Media Merchants via his new rep shop In Canon Media & Marketing Inc.
In Canon’s main purpose is to generate exposure and revenue for brand marketers and real estate owners. “It’s important that our clients receive up to date, accurate and relevant information and more importantly, we want that info coming from a well respected industry professional,” says Bradley Foster, managing director of TMM. “The relationship with In Canon Media is a natural fit.”
Of The Media Merchants, Steinberg says, “TMM’s creative vision and ability to bring complex interactive solutions to brand marketers and advertising agencies is a great addition to the In Canon portfolio. We are looking forward to a successful relationship; one that embodies creative thinking with show stopping executions.”
Steinberg has more than 20 years experience, and was recently president of Inwindow Outdoor, helping advertisers interact with potential customers using interactive technologies (video, gesture recognition, augmented reality, holograms, 3D, audio, Wifi/Bluetooth/SMS and touchscreens. He earlier was vice-president, Clear Channel Spectacolor, where he spent 14 years managing sales, marketing and public relations. He has also worked with Annie O Media Inc., a public relations firm specializing in artist development and media campaign management within the music industry.
Here's the story as posted on DailyDOOH