And, to add to this exciting news, today we are also announcing our first partner, Kleinfeld Bridal and The Kleinfeld Bag. It's In The Bag Media Solutions has partnered with Kleinfeld Bridal to provide our advertising partners with access to Kleinfeld's luxury brand customer.
The Kleinfeld Bag creates an opportunity for marketers to highlight their products and services to uniquely qualified consumers at the moment they are planning a wedding and poised to make significant buying decisions. Kleinfeld customers will spend close to $600 Million on wedding expenses within a 6-9 month period after their initial Kleinfeld experience. Our platform allows brand marketers the opportunity to create a touch point and lasting impression through our direct touch and response in-store program. In addition to creating a line of communication between a brand and a consumer, our Kleinfeld Bag program builds brand consideration quickly and efficiently allowing marketers to engage and activate qualified consumers with timely offers and reward them for their participation.
If you or your client are looking to reach women 25-54 with a household income above $75,000 who are opinion leaders and drivers please give us a call. We'd be happy to discuss the available opportunities and how we can help you or your client engage this great audience.