Prior to the 2014 Holiday Season Mayer Brown tapped In Canon Media & Marketing to come up with a holiday gift for an international financial services client. Mayer Brown wanted something that would convey the firm's commitment to client service. And, they wanted to so in a manner that would continue to remind their client throughout the year of their partnership. In Canon Media & Marketing ideated, manufactured and delivered 1000 units to 12 offices in four countries. Below are some images of the finished product.
In an effort to bring our partners opportunities that ACTIVATE, ENGAGE and EXCITE, we are pleased to announce a new venture aptly named, It’s In The Bag Media Solutions. Our focus with It’s In The Bag Media Solutions is to help brands reach in-market retail consumers through unique positioning of innovative branded products, initiatives and call-to-actions via a custom designed gift bag. This in-store activation provides advertisers with the opportunity to touch consumers that are ready to make a purchase and to convert that touch point into an ongoing conversation to support future marketing initiatives.
And, to add to this exciting news, today we are also announcing our first partner, Kleinfeld Bridal and The Kleinfeld Bag. It's In The Bag Media Solutions has partnered with Kleinfeld Bridal to provide our advertising partners with access to Kleinfeld's luxury brand customer.
The Kleinfeld Bag creates an opportunity for marketers to highlight their products and services to uniquely qualified consumers at the moment they are planning a wedding and poised to make significant buying decisions. Kleinfeld customers will spend close to $600 Million on wedding expenses within a 6-9 month period after their initial Kleinfeld experience. Our platform allows brand marketers the opportunity to create a touch point and lasting impression through our direct touch and response in-store program. In addition to creating a line of communication between a brand and a consumer, our Kleinfeld Bag program builds brand consideration quickly and efficiently allowing marketers to engage and activate qualified consumers with timely offers and reward them for their participation.
If you or your client are looking to reach women 25-54 with a household income above $75,000 who are opinion leaders and drivers please give us a call. We'd be happy to discuss the available opportunities and how we can help you or your client engage this great audience.